Aline Passetti

Brand Identity | Materials

CHALLENGE

Aline Passetti is a fashion consultant with an image and style proposal totally different from those commonly found in the market. She proposes a unique experience of wellness without strings attached, without rules. She uses all the potential fashion has to influence our state of mind, our individuality and conscience. She values minimalism and conscious consumption.

SOLUTION

Minimalism starts from the principle of reducing the use of elements or resources, that's why this brand couldn’t be loaded with too many details and ornaments.

Minimalism starts from the principle of reducing the use of elements or resources, that's why this brand couldn’t be loaded with too many details and ornaments.

The chosen colors add a neutral, minimalist and refined atmosphere at the same time. The terracotta color brings out neutrality and proximity to the public, and even adds a hint of warmth to the composition. The dark blue carries sophistication and professionalism. Finally, refinement and balance with the rosé color.