Cíntia Lopes

Brand Identity | Materials

CHALLENGE

Coach focused on life, family and lots of love. Cíntia’s brand identity had the following tripod attributes: being emotional, transforming and determined. Red was a prerequisite for the client in the composition.

SOLUTION

I chose a softer and more relaxing shade of red since the brand's personality carried attributes of care, romanticism and sensitivity. The handwritten font with rounded corners brought the audience closer.

 

Diffused in different cultures, the labyrinth represents the path of life and the difficulties faced throughout it. The heart does not require much explanation; it is the most universal symbol of symbols.