d.Mandi Store

Brand Identity | Materials

CHALLENGE

D. Mandi is a virtual store for women's clothing, made for women who want to feel good and powerful wearing an outfit with high self-esteem. The goal was to create an elegant, fun and modern brand.

SOLUTION

Since the 1950s, petit pois has been one of those fashion classics that look beautiful on all occasions at all times. Always elegant, the polka-dot pattern can also be seen as fun, that's why I wanted to make it present in the composition of D. Mandi's brand identity, both in writing and in the visual elements created.

 

Small changes in the original font were made so that the set became unique, such as the leg of the “n”, the drop of the “i” and the rounded end of the “a” in line with the circular element.