Eurozyme

Brand Identity | Materials | Website

CHALLENGE

A company that sells ingredients and additives for the human and animal food industry, such as single emulsifiers for the human food industry, blends of emulsifiers for the human and animal food industry, palm oil.

 

They would like a modern language, with characteristics of creativity and confidence, without bringing out the typical conservatism of this market.

SOLUTION

The power to mix what is naturally immiscible.

 

This is the most basic definition of emulsifier. A substance capable of stabilizing mixtures of two liquids that are immiscible, in general oil and water. Knowing that this will be one of the company's products and based on this concept, I built an abstract logo that identifies this process, joining five circles of different sizes and colors, symbolizing the substances of a mixture coming together. All of this within a benzene ring, to settle the chemistry connection so important and present in the company's exercise.