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Flávia Freitas is a brand that works fashion with a purpose, believing that fashion can positively impact the world. The challenge was to create a minimalist and authentic identity, emphasizing the love for simplicity and the uncomplicated.
The idea was based on symbols such as triangles, squares, dots and lines. The chosen font brings up the concept and its impact since it is a brand with no graphic element (minimalism) and its message must be passed on in writing. Black and white were a prerequisite for the client.
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