Flávia Freitas

Brand Identity

CHALLENGE

Flávia Freitas is a brand that works fashion with a purpose, believing that fashion can positively impact the world. The challenge was to create a minimalist and authentic identity, emphasizing the love for simplicity and the uncomplicated.

SOLUTION

The idea was based on symbols such as triangles, squares, dots and lines. The chosen font brings up the concept and its impact since it is a brand with no graphic element (minimalism) and its message must be passed on in writing. Black and white were a prerequisite for the client.

Let's create a memorable Brand Identity project?

 

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I am a creative Brazilian designer based in Rome, Italy, offering a brand identity and web design for passionate entrepreneurs and smart businesses.

​I follow projects all over the world, so if you have any questions and want to talk about your brand identity project or website, write to me and I will be more than happy to answer. I'm sure we can work together.

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