Lelia Purpurata

Brand Identity | Materials

CHALLENGE

Build a classic, light and sophisticated identity for Lelia Purpurata, a Master Coach that helps people, especially women, to overcome their limitations, seeking financial freedom, success as a person and as a professional.

SOLUTION

Laelia Purpurata is the name of the flower, symbol of the state of Santa Catarina - where Lelia was born, lives and works - a type of Orchid. A noble flower present on the coast of the state. This is valuable and should be present in her brand identity, but it should also be sophisticated and light at the same time. Sober colors and fine fonts conclude this project with success.