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M&M Accountancy

Brand Identity | Materials

CHALLENGE

M&M Accountancy is a company specialized in consulting and accounting services and financial coaching based in London and working remotely with clients all over the world. The brand identity should be wise, determined and elegant.

SOLUTION

My proposal was to create a logo using M&M without being cliché. The idea was to insert the main part of their work - money - in the brand identity. Since currencies can vary from Pounds, Euro, Reals and so on, I built a logo that plays the role of the “&” between the letters M, also symbolizing currencies. Using blue and pale green, brand identity became young and elegant.

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