Progetta

Brand Identity | Materials

CHALLENGE

Progetta is an architecture and urbanism studio in Florianopolis, Brazil with twelve years of experience and they needed to renew their brand identity. The objective was to bring more lightness and youthfulness, maintaining the characteristics of technology and innovation, without losing the company's history and characteristics.

SOLUTION

I managed to transform their brand identity by turning the existing square into a circle. Conveying a more natural message of positivity and femininity. The main characteristic of the brand, the internal triangle, that makes a gestalt with the A and G was maintained and transmitted a message of masculinity and power.