Robertinos

Brand Identity | Materials

CHALLENGE

Robertinos has been delivering quality services for civil construction in Rome its whereabouts for over twenty years, performing large and small jobs. The challenge was to create a logo that was unique and represented the market in which the company operates and that also somehow carried one of the letters H, Q or Z.

SOLUTION

Using flat design - a line of design characterized by being more minimalist and making use of two-dimensional drawings, simple and colorful - it was possible to create a logo that mixed R, Q and a loader shovel while doing its job. Robust font and strong colors to support the story.