Sandro Santos

Brand Identity

CHALLENGE

Sandro Santos is a Sports Coach who helps children and young people to develop emotional intelligence to the overcome obstacles in the sport's world.

SOLUTION

The idea was to use the colors of the Brazilian flag to symbolize Sports along with an upper case font that showed strength. The logo was inspired by the endorphin chemical formula giving life to his initials, SS. The stars were added to make a connection to winning Sports titles.