VMD Crédito

Brand Identity | Materials | Website

CHALLENGE

Banking correspondent of Paraná Bank that is going through a time of maturity and expansion. They have an aggressive sales force, they know their target audience well and the solution they seek. A secure brand, connected with the customer, agile.

SOLUTION

The idea was to reinforce the link between the three parties that make the business happen: Paraná Bank, which provides the resource, VMD, which has the approach and solution to take the client’s needs, and the client, who seeks a resolution. One does not exist without the other. The design created symbolizes the union of this trio, reinforcing the idea of connection, freshness, friendship and agility.

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I am a creative Brazilian designer based in Rome, Italy, offering a brand identity and web design for passionate entrepreneurs and smart businesses.

​I follow projects all over the world, so if you have any questions and want to talk about your brand identity project or website, write to me and I will be more than happy to answer. I'm sure we can work together.

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