VMD Crédito

Brand Identity | Materials | Website

CHALLENGE

Banking correspondent of Paraná Bank that is going through a time of maturity and expansion. They have an aggressive sales force, they know their target audience well and the solution they seek. A secure brand, connected with the customer, agile.

SOLUTION

The idea was to reinforce the link between the three parties that make the business happen: Paraná Bank, which provides the resource, VMD, which has the approach and solution to take the client’s needs, and the client, who seeks a resolution. One does not exist without the other. The design created symbolizes the union of this trio, reinforcing the idea of connection, freshness, friendship and agility.