nice to meet you, I'm Bia
A business manager who creates brands.
I can truly see your business – its challenges, difficulties, and successes. My experience as a partner and manager of a small business gives me a unique perspective that sets me apart.
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I've been immersed in the business world for over 15 years, even before I went to business school in 2008.
Experiencing different business realities made me realise how much companies lacked in terms of strategy and, above all, visuals.
As the manager of an industry that needed this perspective, we hired a company to discover the soul of our business, articulate our daily experiences, and create a visual system that could effectively communicate that essence.
That’s how I discovered Branding. By witnessing the transformation happening in the company and realizing that this was the world I wanted to dive into.
Throughout my life, art and design have always been integral to everything I did. Working with something that could bring subtlety into the business world was what exactly what I needed, and that’s how I made my career transition.
Even though I haven't been actively working for a company for a few years, it’s the blend of my personal and professional experiences that shapes me into the multipotential professional I am today.​
I can truly understand your business – its challenges, difficulties, and successes.
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I’ll never stop being a manager, but now I'm a manager who combines strategy and design. That's how I stand out. I’ve lived this, and that’s my unique advantage.
How can I help you?
I am passionate about art and design, and I believe in the subtle power of these disciplines to transform the business world.
My mission is to bring this artistic sensitivity to business strategy, creating brands that not only stand out visually, but also generate emotional and lasting connections with customers.
One of the things I like most about my job is the chance to get inside different business realities and learn more about each one.
My approach is deeply rooted in my own experiences as a manager. I understand the difficulties, challenges and satisfactions of leading a company. This allows me to see your business clearly and create branding solutions that really resonate with your reality.
I've helped several companies find their voice and transform their market presence. I'm sure I can do the same for your business. Let's build a brand together that truly reflects who you are and what you offer.
I'm ready to dive into the universe of your business and create an identity that lives up to your history and ambitions. Together, we can take your brand to a new level of success and recognition.
My journey so far...
A mixture of my personal and professional experiences has made me the multipotential professional I am today. Systemic vision, organisation, punctuality, flexibility and a lot of creativity are some of my main characteristics and what I try to bring to each project.
jan 2019 - atualmente
Designer and owner
Bialthoff.com
Living the delightful and painful reality of being an independent entrepreneur, free and 100% happy.
Nov. 2017 - Currently
Life in Italy
Change of country
The desire to explore the world and not lead a life within the ordinary made me end up in Rome. In Milan, I had the incredible opportunity to work in my area (design and administration) in a company with twenty-five years of history. There, between January and December 2018, I was able to develop my Italian and understand how the Italian job market works. Today, I find myself completely in love with life in Rome and for being overwhelmed with the desire to create more and more.
May 2016 - Sep. 2017
Technician
Interior Design
Long-lasting passion and another way for me to approach art and design as well as expand my knowledge about compositions, colors and spaces.
Jan. 2013 - Sep. 2017
Corporate Life
Plexa. Ind. Com.
Over the course of four years, I had the privilege of becoming the Administrative Sector Manager having started out as an assistant in a factory with more than one hundred employees. I’ve developed multiple strategies to increase employee engagement and satisfaction, create initiatives to reduce material consumption and improve plant performance. I also led the company's expansion process between 2016 and 2017, which culminated in the adoption of the new visual identity and the transfer of the company to a new manufacturing park. Those actions were aimed at the sale of the company which eventually happened at the end of 2017.
Oct. 2016
Empretec
Sebrae
Empretec is a methodology of the United Nations (UN) that aims at developing characteristics of entrepreneurial behavior and identifying new business opportunities. It is currently active in about forty countries. There are sixty hours of training in six days of immersion in which the participant is challenged in practical scientifically based activities that point out how a successful entrepreneur acts
Jan 2016 - Mar 2016
Travel - 3 months
Czech republic
In order to practice my English skills, I went to live a volunteering experience organized by AIESEC, in which I taught English classes to children and teens about the History, culture and curiosities of Brazil. One of the challenges was also to live the local culture, a little different from ours, and so I lived with six families in different cities during that period, which made me develop a great adaptive capacity and interpersonal relationship skills.
Sep 2014 - Mar. 2015
Technician
Graphic Design
The need to be able to create my own graphic designs in the company I managed made me seek the course, thus falling in love with graphic design programs and starting my journey in the field.
Aug. 2008 - Feb. 2014
Bachelor's Degree - UFSC
Business Administration
My opening doors to the business world. It was undoubtedly a wise choice, which made me aware of my multipotentiality and start seeing and living life in a systemic way.
Jan. 2012 - Dec. 2012
Travelling - 1 year
Life in Switzerland
My goal was to learn French, but the experience was a complete life transformation. I became a Family Assistant for a French Madame and, with her, I lived unforgettable experiences.
Aug. 2008 - Jun. 2010
Unfinished Degree - UDESC
Visual Arts
It was one of the most transformative moments of my life when I took the exam I didn't know what I was getting myself into. However, surely, these two years put me in uncomfortable situations that made me deconstruct and question many existing patterns within me and society as a whole.
Feb. 1989 - Present day
Planet Earth
I was born on an island in the South of Brazil, the youngest and only girl with two older brothers. Living in a traditional family of German origin, I studied at Catholic school until I was fourteen, being almost always the class leader and the teacher’s pupil. After I started at the “high society” high school in the city - because they had the best pre-entrance exams for college - feeling like a fish out of water. Brand clothing, straightened hair and shallow conversations was never my thing. I never fit the stipulated standards, always questioning why I had to follow some rules and made a point of often being “the one against the grain". I like authenticity. If everyone is doing the same thing, it's not fun for me anymore. The different Aquarian girl, of course.
