STRATEGY AND IDENTITY FOR SMALL BUSINESSES

I define Brand Design as the process of creating a Visual Identity based on Strategy.

Translating a company's identity into visuals may seem daunting, but it's been my passion for over 5 years. It starts with diving into your goals and understanding what your audience needs during the Discovery Phase. Then, we Clarify the Strategy, really nailing down your brand's DNA. Finally, we Design the Identity to bring that brand's personality to life.

Brand Design captures everything about your company—how it's positioned, its personality, and style. From fonts to ad colors, every design choice should highlight your brand's mission.

You might think that all you need is "just a logo," but a logo is just the beginning of your brand identity. To build a strong, cohesive brand that lasts, your company should also have essential resources like fonts, a color palette, graphics, and basic support materials. These elements ensure effective communication with your ideal customers and establish a lasting brand presence.

We believe that true business success lies in connecting with your audience, understanding their needs, and delivering exceptional solutions. By strategically defining your positioning and core values, you uncover new opportunities that may have been overlooked. Our commitment is to create a personalized brand that is not only consistent but also practical to implement, ensuring that your company resonates with and attracts the right audience.

My goal is to ensure that your communication remains balanced and consistent across all touchpoints with your audience. That's why I prioritize working with clients who are open to updating their current logos if necessary, aligning their identity with company goals to connect effectively with their desired audience. This process is what we call Rebranding. Let's chat to learn more.

All our branding projects include essential deliverables like business cards, letterheads, and a brand guide. These are fundamental tools to launch and manage your new brand successfully. Every company operates uniquely in its interaction with the public, so your business may require specific additional items. Let's discuss what those might be for your case.

Today, a logo alone doesn't carry much weight in the market anymore. You need more: consistent communication guided by the same visual principles—colors, imagery, typography. This comprehensive system is what we call a visual identity, tailor-made for each business based on its objectives, audience, and market.

You'll receive ONE project that encapsulates all the rationale and insights needed to understand the universe and true potential of your brand. This isn't about receiving multiple designs to choose from - it's about avoiding a decision based solely on aesthetics. Remember, you're hiring me to understand your brand's proposition and history, fostering a humanized connection that helps your business thrive.

Upon agreement, I'll set and present project timelines. Some aspects of my work depend on your responses or material submissions, so slight variations may occur. Please review the options again, as deadlines are clearly outlined there.

No, I only deliver finalized projects as digital files for you to send to the printer of your choice. My focus is on the creation and delivery of digital assets.

You'll receive tools like Canva to create future items using the brand assets we develop for you. But remember that, as liberating as this sounds, it can lead to a reduction in your brand recognition if not done in the right way.

If that's how you prefer to handle things, we want you to have the freedom to create your own design materials. But we also believe that in order to be "brand independent" and maintain the coherence of your brand, you must have a solid foundation and an understanding of how to maintain the consistency of your look in the long term. We'll talk more about this in the next question.

Consistency is key to building a strong brand identity. People recognize your company not just by the logo, but also by consistent use of colors, fonts, tone of voice, and imagery style. With so many options available, like free Canva templates, it's easy to lose sight of the strategic foundation behind your visuals.

Following the guidelines set in your Brand Guide is essential to ensure your brand remains recognizable and resonant with your audience.

To begin, your company should have an established name and defined offerings. It's also beneficial if you're open to sharing your story, goals, and processes with us before we commence. If you haven't settled on a name yet, we can assist with the Name Creation process, also known as Naming.

Yes, Naming refers to the process of creating a name for a new company, service, or product.

You might engage me for Naming + Visual Identity. In that case, we delve into your company's strategic foundations—what sets it apart? Its personality? The problems it solves? Its core beliefs? This is crucial before we define a name, ensuring we create a unique, registrable name that protects your brand. Once chosen, we proceed with developing the visual identity.