Contábil DS
2021 | Rio de Janeiro, RJ - Brazil
Brand Design and Website www.contabilds.com.br
A firm with more than 50 years of legacy in full digital expansion, open to new ideas and aware of the importance of the accounting professional’s role in society. The ambition is not only to be a great accountancy firm, but also to showcase the significance of this profession to the world. In this transition to digital, the leaders remain committed to the values that brought them this far: credibility, reliability, ethics, passion, and quality of information.
To blend the characteristics of trust and credibility, we started with blue, which is the color of truth, consistency and reliability. Honoring the history and legacy, green is also incorporated to strengthen its meaning. The typography is simple, with straight lines and sans-serif, conveying that we are here to assist, speaking the same clear and straightforward language. We aim to simplify, not complicate.
Inspired by the Bauhaus and the harmonious composition that simple geometric shapes can present, I created a monogram that presents the “D” and the “S” in a subtle way, using only the circle - or rather half of it.